WHO WE ARE

Since 2011, our mission is to provide an exclusive, multi-faceted, creative services with elevated vision for our clients in the business of fashion. Whether you are launching a fashion line seeking brand strategy and development, or simply updating a design portfolio, we customize our service to meet your own needs with privacy in mind. Our suggestions may not always be quick and easy, but you can trust us to give you best quality with absolute honesty, and offer a comprehensive methodology for your success. It's your vision, and it is our passion to highlight, elevate and bring it to life.

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SÜK CHAI

FOUNDER & CREATIVE DIRECTOR

Highly knowledgeable, trustworthy, efficient, no-nonsense creative leader. These are just a few of the ways to describe this creative visionary. She comes with near 30-years in the fashion industry experience from the Forbe's top-ranked corporations, to mid-size design houses in New York City and Seattle. From fashion entrepreneurship of her own bespoke luxury brand, SCHAI, to consulting and mentoring independent brands all over the world, Sük has incomparable depth and breadth of knowledge and global experience -- fashion forecasting, creative direction, visual production, design, product development, sourcing & production, marketing, public relations, sales, coaching and education in the business of fashion.

Her latest passion is in the sustainable lifestyle projects such as jumping in as a founding member and Chief Creative of As Sustainable As Possible, an organization focused on sustainable lifestyle choices. The organization started the first meeting at the start of the pandemic shutdown. She also recently Co-Founded DAAMOA with to honor her sisterhood and to celebrate traditions of the art of sustainable Korean gift wrapping cloths. In her spare time, she enjoys trading her luxury textiles for compost and shovel, and working in her DIY "zen-ish" garden. She leads by getting her hands dirty, literally and figuratively.

As an award-winning designer and industry leader who's been in the thick of it, she is THE person to help you achieve the optimum results in implementing your idea and achieving your brand goals. Let's face it -- "fashion" seems glamorous, but we all know that it takes a lot of blood, sweat, tears, endless passion and extremely hard work. But it does becomes easier when you have a passionate and experienced industry veteran by your side.

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EXPERIENCE

2021 ~ Present DAAMOA / Co-Founder & Brand Manager

2020 ~ Present As Sustainable As Possible / Chief Creative & Founding Member

2013 ~ Present SCHAI / Founder & Designer / Untailored-Tailored Alternative Luxury Collection

2011 ~ Present Mode Legion Creative Studio / Creative Director

1997~2011 Nordstrom Product Group / Sr. Director of Design / Women's Bridge Apparel Division

1995~1997 Dana Buchman, Div. of Liz Claiborne

1995 Adrienne Vittadini

1995 Tracy Reese

1995 Fashion Institute of Technology

RECOGNITION

Designs Featured in Film / TV include:

I Don't Know How She Does It

One for the Money

Bridesmaids

Dexter (HBO)

The Good Wife (CBS)

The Oprah Winfrey Show

The View (ABC)

The Talk (CBS)

The Inside Edition (CBS)

The Insider (CBS)

The Entertainment Tonight (CBS)

The E! (NBC)

The Office (NBC)

Ugly Betty (ABC)

Hawaii Five-O (CBS)

The Person of Interest (CBS)

Two And A Half Men (CBS)

CSI (CBS)

NCIS (CBS)

Law and Order (NBC)

Editorials & Press Mentions include:

Elle Magazine

Gray Magazine

InStyle Magazine

Kraft Magazine

L'Officiel Italia

Marie Claire Magazine

O Magazine

Schon!! Magazine

T: New York Times Style Magazine

Vogue UK

W Magazine

Awards & Honors include:

GRAY Design Award

Inverted Pyramid Award, Nordstrom

Certificate of Honor, City of San Francisco, CA

Service Trendsetter Award, Nordstrom

Critics Award, Fashion Institute of Technology

RATES

Our rates start at $150/hour with 2-hr minimum booking or $400 for every 3-hour booking