ABOUT US

Since 2011, our mission is to provide an exclusive, multi-faceted, creative services with elevated vision for our clients in the business of fashion. Whether you are launching a fashion line seeking brand strategy and development, or simply updating a design portfolio, we customize our service to meet your own needs with privacy in mind.   Our suggestions may not always be quick and easy, but you can trust us to give you best quality with absolute honesty, and offer a comprehensive methodology for your success. It's your vision, and it is our passion to highlight, elevate and bring it to life.

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SUK CHAI

FOUNDER & CREATIVE DIRECTOR

Highly knowledgeable, trustworthy, efficient, no-nonsense creative leader. These are just a few of the ways to describe this creative visionary. She comes with near 30-years in the fashion industry experience from the Forbe's top-ranked corporations, to mid-size design houses in New York City and Seattle. From fashion entrepreneurship of her own bespoke luxury brand, SCHAI, to consulting and mentoring independent brands all over the world, Suk has incomparable depth and breadth of knowledge and global experience -- fashion forecasting, creative direction, visual production, design, product development, sourcing & production, marketing, public relations, sales, coaching and education in the business of fashion. Her latest passion is in the sustainable lifestyle projects, including building a DIY Japanese Garden in her backyard, as well as jumping in as one of the Co-Founders and the Chief Creative of As Sustainable As Possible, an organization focused on sustainable lifestyle choices.  She leads by getting her hands dirty, literally and figuratively.


As an award-winning designer and industry leader who's been in the thick of it, she is THE person to help you achieve the optimum results in implementing your idea and achieving your brand goals. Let's face it -- "fashion" seems glamorous, but we all know that it takes a lot of blood, sweat, tears, endless passion and extremely hard work.  But it does becomes easier when you have a passionate and experienced industry veteran by your side.

 

EXPERIENCE

2021 ~ Present   DAAMOA  / Co-Founder & Creative Director

2020 ~ Present   As Sustainable As Possible / Co-Founder & Chief Creative  

2013 ~ Present    SCHAI  /  Founder & Designer  /   Untailored-Tailored Alternative Luxury Collection 

2011 ~ Present    Mode Legion Creative Studio  /  Creative Director

1997~2011   Nordstrom Product Group   /  Sr. Director of Design /  Women's Bridge Apparel Division

1995~1997   Dana Buchman, Div. of Liz Claiborne 

1995   Adrienne Vittadini 

1995   Tracy Reese  

1995   Fashion Institute of Technology

INDUSTRY RECOGNITION

Editorials & Press Mentions include  [and not limited to] :

  • Elle Magazine

  • InStyle Magazine

  • Living Sense Magazine

  • L'Officiel Italia

  • Marie Claire Magazine

  • O Magazine

  • Schon!! Magazine

  • T: New York Times Style Magazine

  • Vogue UK

  • W Magazine, Korea

Designs Featured in Film / TV include  [and not limited to] :

  • I Don't Know How She Does It (2012)

  • One for the Money (2012)

  • Bridesmaids (2011)

  • Dexter (HBO)

  • The Good Wife (CBS)

  • The Oprah Winfrey Show 

  • The View (ABC)

  • The Talk (CBS)

  • The Inside Edition (CBS)

  • The Insider (CBS)

  • The Entertainment Tonight (CBS)

  • The E! (NBC)

  • The Office (NBC)

  • Ugly Betty (ABC)

  • Hawaii Five-O (CBS)

  • The Person of Interest  (CBS)

  • Two And A Half Men (CBS)

  • CSI (CBS)

  • NCIS (CBS)

  • Law and Order (NBC)

Awards & Honors:

  • GRAY Design Award, 2017

  • Inverted Pyramid Award, Nordstrom, 2006

  • Certificate of Honor, City of San Francisco, CA, 2006

  • Service Trendsetter Award, Nordstrom, 2002

  • Critics Award, Fashion Institute of Technology, 1995

  • Finalist,  Lord & Taylor Dress Design Competition, 1995