WHO WE ARE

S​ÜK CHAI

Highly knowledgeable, trustworthy, efficient, no-nonsense creative leader. These are just a few of the ways to describe this creative visionary. She comes with near 30-years in the fashion industry experience from the Forbe's top-ranked corporations, to mid-size design houses in New York City and Seattle. From fashion entrepreneurship of her own bespoke luxury brand, SCHAI, to consulting and mentoring independent brands all over the world, Sük has incomparable depth and breadth of knowledge and global experience -- fashion forecasting, creative direction, visual production, design, product development, sourcing & production, marketing, public relations, sales, coaching and education in the business of fashion.

Her latest passion is in the sustainable lifestyle projects such as jumping in as a founding member and Creative Advisor of As Sustainable As Possible, an organization focused on sustainable lifestyle choices.  The organization started the first meeting at the start of the pandemic shutdown.  She also recently Co-Founded DAAMOA with to honor her sisterhood and to celebrate traditions of the art of sustainable Korean gift wrapping cloths.  In her spare time, she enjoys trading her luxury textiles for compost and shovel, and working in her DIY "zen-ish" garden. She leads by getting her hands dirty, literally and figuratively.

As an award-winning designer and industry leader who's been in the thick of it, she is THE person to help you achieve the optimum results in implementing your idea and achieving your brand goals. Let's face it -- "fashion" seems glamorous, but we all know that it takes a lot of blood, sweat, tears, endless passion and extremely hard work.  But it does becomes easier when you have a passionate and experienced industry veteran by your side.